Marketing professor Troy Campbell says both men are tapping into deeply held beliefs people were once afraid to voice.

Short for hack marathon, the hackathon is an intense weekend where student teams develop digital gaming prototypes.

Studies by the UO's Aparna Sundar show ‘green’ colors in a logo influence buyer perception of environmental friendliness.

The publication ranked the Oregon MBA program in the Lundquist College of Business above Yale and Stanford in the green MBA category.

The gift from emeritus professor of marketing Roger Best and his wife, Robin, will help support research, publishing and teaching.